How much notice must a NYC business give before raising a subscription price?
Quick answer
At least five business days and no more than 30 days before the change. Since October 1, 2026, 6 RCNY 5-110.1(h) requires a clear and conspicuous notice of any material change to an auto-renewing or continuous subscription, including a price increase, sent in the manner the customer selected, such as text, email or app notification. Customers must also be able to cancel through every channel offered.
What does the law say? Key facts and official sources
| Item | What the law says | Source |
|---|---|---|
| In force | October 1, 2026 (rule Section 3) | DCWP Click-to-Cancel Rule (6 RCNY 5-110 to 5-110.3) |
| Window | At least five business days prior, but no more than thirty days prior, to the date of the change (5-110.1(h)) | DCWP Click-to-Cancel Rule (6 RCNY 5-110 to 5-110.3) |
| What triggers it | Any material change to the terms of the automatic renewal or continuous service offer, including any price increases (5-110.1(h)) | DCWP Click-to-Cancel Rule (6 RCNY 5-110 to 5-110.3) |
| How to send it | In the same manner as subdivision g: the manner selected by the consumer, including text, email, app notification or any other channel offered by the business (5-110.1(g),(h)) | DCWP Click-to-Cancel Rule (6 RCNY 5-110 to 5-110.3) |
| Cancel options | The consumer must be able to cancel at any time through all mediums the business allows for consenting to the renewal, the service or any price increase (5-110.1(d)) | DCWP Click-to-Cancel Rule (6 RCNY 5-110 to 5-110.3) |
| Fines | $525 first, $1,050 second, $3,500 third and later violations (6 RCNY 6-47 chart, added by the rule); plus restitution of charges after the first cancel attempt (5-110.2) | DCWP Click-to-Cancel Rule (6 RCNY 5-110 to 5-110.3) |
| Last verified | October 31, 2026 | Astor Ventures |
How do I count five business days?
The rule does not define business days. Count back from the date the new price applies and leave margin, so the notice lands at least five business days before and not more than 30 calendar days before.
Is a change to the billing date a material change?
The rule does not define "material change". Subdivision (b) lists the cost, the frequency of charges and the cancel deadline among the material terms of an offer, so changing any of them is covered by that list.
Does this replace the annual renewal reminder?
No. The 15 to 45 day renewal reminder for plans of one year or longer (5-110.1(g)) and the 3 to 21 day free-trial reminder (5-110.1(i)) are separate duties.
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What else do people ask?
Can I email the notice if the customer chose text messages?
The notice goes in the manner the consumer selected (5-110.1(g),(h)).
What if I raise the price without notice?
It breaks 5-110.1(h); fines run $525 to $3,500 per violation (6 RCNY 6-47).
When did this start?
October 1, 2026.
Is this legal advice?
No. General information only.