What is the fine for Virginia click-to-cancel / auto-renewal violations?
Quick answer
Customers can recover actual damages or $500, whichever is greater, rising to three times damages or $1,000 for willful violations (Va. Code 59.1-204(A)). The state can seek a civil penalty of up to $2,500 per willful violation (59.1-206(A)). Violations of the click-to-cancel rules in 59.1-207.46 are enforced as Virginia Consumer Protection Act prohibited practices (59.1-207.49), effective July 1, 2026.
Key facts and official sources
| Item | What the law says | Source |
|---|---|---|
| Law | Va. Code 59.1-207.45 to 59.1-207.49 (2026 Acts chs. 931, 932) | Official source |
| Enforcement | Violation is a prohibited practice under 59.1-200; VCPA remedies apply (59.1-207.49) | Official source |
| Effective | July 1, 2026 | Official source |
| Private damages | Actual damages or $500, whichever is greater; willful: up to 3x damages or $1,000 (59.1-204(A)) | Official source |
| State civil penalty | Willful: up to $2,500 per violation (59.1-206(A)); up to $5,000 after injunction or assurance of voluntary compliance | Official source |
| Core click-to-cancel duties | Clear terms before consent, affirmative consent, retainable acknowledgment, cancellation at least as easy as sign-up | Official source |
| Last verified | October 18, 2026 | Astor Ventures |
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FAQ
Is there a separate dollar fine inside the click-to-cancel chapter?
No. 59.1-207.49 points to the Virginia Consumer Protection Act. The dollar amounts come from 59.1-204 (private) and 59.1-206 (state civil penalty).
Do good-faith mistakes still face damages?
The 2026 updates to 59.1-207.49 remove prior good-faith immunity language; check the current LIS text before relying on any safe harbor.
When did Virginia click-to-cancel start?
July 1, 2026 for the amended auto-renewal and continuous-service rules in chapter 17.8.
Is this legal advice?
No. General information only.
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